Industry Technology

The brave new world of high-performance computing

Though many people may never think of the impact that certain types of IT infrastructure have on our collective daily lives, it influences almost everything we do. Moreover, as companies continue to fight for dominance within their respective markets—that is, keeping people’s attention through innovation—the backbones that foster market share are at the epicenter of success.

So the question becomes, how competitive is your organization? And how much market share are you potentially gaining or losing based on a sliding scale? Would you know?

The reality is that the world has become increasingly fickle—with everyone wanting everything in “real-time.” And whether that want is related to cloud access to files, eCommerce applications, telecommunications, or even website hosting—speed is everything. Speed is so important that it can impact the bottom line in literally seconds.

For instance, did you know that one in four visitors will abandon a website that takes more than four seconds to load? Or that 64% of shoppers who are not satisfied with a site visit will not return? Meanwhile, a mere one-second delay can reduce customer satisfaction by 16%—and close to 70% of consumers agree that interaction speeds can positively (or negatively) influence their willingness to buy something.

But this isn’t even close to where this story ends. Tracing back from the customer side of the equation comes a whole other battle: content creation. After all, content creation is what drives the previously engagement trends.

Take animation or 3D rendering as an example. How fast a production company can create content of this type directly impacts the bottom line on multiple levels. More content created means more customers, equaling more revenue.

And, with increased speed also come higher billing rates. If a rush job is needed, or tight deadlines are required—high-performance computing infrastructure directly influences the outcome. Those with infrastructure power can charge premiums for what would otherwise take competitors longer to accomplish.

Again, there is far more to the high-performance equation. As everyone now knows, the requirement for advanced business analytics and resulting intelligence is at the core of profitability and success. However, to deliver on the promise of AI, machine learning, and subsequent computational outcomes, there must be a significant investment in GPU computing power to make it happen.

After all, analyzing a world of data supported by artificial intelligence is not for the faint of heart—or, in this particular case, the faint of power.

Overall, our world now runs in virtual real-time. As such, the IT backbones that support this world must keep pace. Whether that translates to CPU or GPU power is up to organizations to decide what is best and what meets the goals they are trying to achieve. It truly is a brave new world of high-performance computing—are you ready to meet it head-on?